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| Damn good advice (for people with talent!) by George Lois. |
“I
don’t think I create anything. I’m really serious. I discover the ideas."
“If
you understand how to think… If you have a background of graphic art, and you
are a sports fan, and you’re literate, and you’re interested in politics, and
you love opera, and ballet’s not bad either, and if you understand people… and
you understand language, and you understand that product, and you understand the
competitive products…and you put that all together in about ten minutes—the idea
is there.”
Enjoy this interview with creative
legend George Lois!
Copyright © 2012 by THE PYTHAGOREAN STORYTELLER. All
rights reserved.
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